Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterMay 1, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. THE AUTHORS GUILD OPPOSES AMAZON'S USED-BOOK SERVICE. See http://www.nytimes.com/2002/04/10/technology/10BOOK.html?todaysheadlines
Bezos vows to fight back. See http://www.newsbytes.com@n6.be/?807
B. YAHOO!, MSN AND GOOGLE RATED TOP SEARCH ENGINES.
Neilsen/NetRatings, an Internet audience measurement analyst, reveals
that Yahoo!, MSN and Google led the online search category for February
2002.
http://www.onlinepublishingnews.com/htm/n20020412.363838.htm
C. DEMOGRAPHICS: YOU SHOULD BE SELLING ONLINE. US Kids choose Internet
over other media. A new study from Statistical Research indicates that
one third of children in the US would choose the Internet over other media,
if they were restricted to one choice. Television was the second choice.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357821&rel=true
D. PUBLISHERS SHOULD PREPARE FOR GROWTH IN ONLINE TRANSACTIONS. Most
Internet users in the US will buy online this year. Publishers need to
be aware of the potential to open up new revenue streams by selling merchandise
and working more closely with their advertisers to sell product through
their online publications...
http://www.onlinepublishingnews.com/htm/n20020418.310134.htm
E. WHAT IS AMAZON THINKING? They have been discounting some bestselling
books 30% for the past year. For example, the brand new edition of The
Self-Publishing Manual is selling for 30% off or $13.96. Incredible! How
long can this last?
http://www.amazon.com/exec/obidos/ASIN/1568600739/
F. EMAIL MARKETING REPLACING DIRECT MAIL. See
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357770&rel=true
G. BROADBAND TO BLOSSOM WORLDWIDE. The global residential market for
broadband access will be worth $80 billion by 2007, reports CyberAtlas.
See
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357867&rel=true
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A. DOES YOUR TOLL-FREE NUMBER WORK FROM OUTSIDE THE US?
Be sure to include your regular number in addition to your toll-free number
in all your publications and on your Web site. Some of your international
customers want to call in their orders.
Most telephone companies charge a modest amount to make your toll-free number work from Canada.
B. WHAT ARE TODAY'S TOP NEWS STORIES SO THAT YOU CAN HANG A NEWS RELEASE ON YOUR BOOK ON ONE OF THEM? See http://dailynews.yahoo.com/fc
C. AMAZONSCAN.COM RANKS AMAZON.COM SALES. Philip Kaplan's Amazonscan.com is helping publishers and authors keep track of their sales ratings at Amazon.com. Kaplin developed the software to track sales of his own book and describes it as a "stock market for Amazon product rankings". Tracking Amazon rankings for one book could be a fulltime job. See http://www.AmazonScan.com
D. LOOKING FOR EZINES TO SEND YOUR NEWS RELEASE TO? See
http://www.listfish.com/
http://www.ezinelocater.com/
http://www.WorldMegaStore.com/newsletters.php
See our Special Reports on book reviews and news releases at http://parapub.com/getpage.cfm?file=resource/promote.html (and scroll down)
A. NEWSPAPERS
=> U.S. Newspaper Links:
http://www.usnpl.com
Lists papers by state, then by city; broadcast stations too
=> Canadian Newspaper Assoc links:
http://www.cna-acj.ca/newspapers/online/
From Ray LeBlanc, Aardwolfe Books, http://www.aardwolfe.com
B. CALCULATING THE REAL COSTS associated with meeting clients & prospects in from Brenner Information Group.
http://www.brennerbooks.com/costtomeet.html
C. CARTOON SOURCES.
Freelance bureaus such as APCA (http://www.apcatoon.com)
Cartoon Resource (http://www.cartoonresource.com)
Creative Moonlighter (http://www.creativemoonlighter.com)
Elance (http://www.elance.com).
D. RHYMEZONE. The next time you're composing a poem or wrestling with
a crossword puzzle, RhymeZone can help. In addition to rhymes, the site
will find synonyms, antonyms, homophones, definitions, or words that match
a pattern. You can even find out where in Shakespeare's plays the word
in question was mentioned or retrieve pictures associated with the word.
See http://www.rhymezone.com/
(From Sally Gary)
ADVANCE YOUR MISSION
A book enables you to get out the word on something you feel strongly about.
Donna Rae discovered the Scandinavian personal-care practice of body brushing. For beautiful skin, she dry brushes her body and follows with a quick shower rinse. Over the years, she spread the word far and wide through seminars, speeches and classes.
Then a Web search revealed there has never been a book on the subject.
Encouraged, she conducted more research, sat down and wrote the book.
She is reaching a lot more people—and the book (and product) have become
a business.
http://www.BodyShine.com
When you have a sense of personal mission, your passion center becomes your profit center. Why split your energies? Take a stand. Be passionate. Do not be afraid to stir up controversy. Imagine sharing your enthusiasm with the rest of the world.
"Certain books have exerted a profound influence on history, culture, civilization and scientific thought throughout recorded time." —Robert B. Downs, author, Books That Changed The World.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html
A. SELF-PUBLISHER WANTED POSTER. The Web version is free. See
http://www.fearlessbooks.com/WANTED.html
B. IS IT REALLY SAFE TO USE YOUR CREDIT CARD TO MAKE PURCHASE ON THE
INTERNET? And what to do if your credit card is stolen. Free article by
Markus Allen.
http://www.markusallen.org/cgi-bin/charge.pl?A=32235483&PC=9542
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book Publishing Model. At some events he provides the entire four-hour writing, publishing, promoting program while at others he gives a shorter presentation. Contact the FMI names for details. And see /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-promoting
message. See the props and get the handout.
If you want Dan to come to your area, contact him at
DanPoynter@ParaPublishing.com.
2002
April 27: Sacramento Publishers Association. SACRAMENTO, California. The full four-hour New Book Model program. Fmi: Andrea Patterson, 916-393-0500, SardisPublishers@cwo.com
April 30: Publishing University Warm-up prior
to the BEA Book Fair in NEW YORK CITY. Publishing Introduction. Publishers
Marketing Association. Fmi: 310-372-2732.
See http://www.pma-online.org/events_awards.cfm
May 1, 2: Publishing University prior to the BEA Book Fair in NEW YORK CITY. Publishers Marketing Association. Fmi: 310-372-2732. See http://www.pma-online.org/events_awards.cfm
May 8: Grant District Adult Ed. SACRAMENTO, CA. The full four-hour New Model program. 6:00-10:00 pm. Sacramento, CA. Just $50. Fmi: Bud Gardner, 916-781-2830, bgardner@calweb.com
May 11: Nebraska Chapter of NSA. OMAHA. Turning Speeches into Books. The full four-hour New Book Model program. Fmi: Mark Hunter, MarkJHunter@email.msn.com
May 14: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
May 16-19: Magnificent Marketing Symposium. Queen
Mary, LONG BEACH, California. Dan to speak on May 17. Fmi: Dottie Walters,
Dottie@Walters-Intl.com.
See http://www.walters-intl.com/sharinghome.html
May 18: Writing your Book. National Writers Union, Bay Area Local. SAN FRANCISCO. Pat Holt also on the program. Fmi: writewords@sbcglobal.net; http://www.writeraspublisher.com/
May 25: Turning Speeches into Books. SW ONTARIO Speakers Association, London. The full four-hour New Book Model program. Fmi: Roy Saunderson, 519-685-0564. Roy Saunderson@RealRecognition.com
June 12: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
June 22: Text & Academic Authors Assn. SAN DIEGO. The full four-hour New Book Model program. Fmi: Michael Lennie, Esq., 619-515-5456. mLennie@aol.com
June 26: SANTA BARBARA Writers Conference. How to Write Your Nonfiction Book. 1.5 hours. 4 PM. Fmi: Barnaby & Mary Conrad, (805) 684-2250, PO Box 304, Carpinteria, CA 93014.
July 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
July 20-21: Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html
August 13: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
September 10: Writing & Publishing Nonfiction,
a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full
New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
September 21: NSA-Virginia. NORFOLK. The full four-hour New Book Model program. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com
September 22: Independent Publishers of New England.
MARSHFIELD, Massachusetts. The full four-hour program. FMI: Shel Horowitz
shel@FrugalFun.com
October 3-6: Infinity Publishing Conference. Valley Forge, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
October 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
October 19-20: Book marketing/promotion/distribution
seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html
November 19: Writing & Publishing Nonfiction,
a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full
New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
November 22-24: Cat Writers Association. HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Kim Thornton, kthornton@cox.net. http://www.catwriters.org
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
FOREGONE CONCLUSION:
(From Shel Horowitz)
The Japanese eat very little fat and suffer fewer heart attacks than the British or Americans.
On the other hand, the French eat a lot of fat and also suffer fewer heart attacks than the British or Americans.
The Japanese drink very little red wine and suffer fewer heart attacks than the British or Americans.
The Italians drink excessive amounts of red wine and also suffer fewer heart attacks than the British or Americans.
Conclusion: Eat and drink what you like. It's speaking English that kills you.
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